Contact: Sean Bailey, Editor-in-Chief
Horsesmouth, LLC
(212) 343-8760

Horsesmouth Introduces Personalization Feature

NEW YORK, Jan. 10, 2000—Horsesmouth unveiled the first phase of its my horsesmouth personalization feature today with the introduction of an easy, personal archive system.

"Our members told us they wanted a convenient way to save and organize the useful content they find on Horsesmouth," said William T. Nicklin, managing director of Horsesmouth. "With the just the click of a mouse, our my horsesmouth feature allows financial advisers to create a personal filing system for quick and simple retrieval of articles."

Every article on Horsesmouth now includes a simple "save to my file" button. When a financial adviser sees an article on Horsesmouth that he wishes to retrieve in the future, he just clicks the button and the articles is saved. The feature also allows the Horsesmouth member to add notes to the top of the saved article for future reference.

Horsesmouth is a leader in business-to-business e-learning for the financial services industry.

Horsesmouth helps financial services firms deliver "continuous learning solutions" for their financial advisors using horsesmouth's world class content and its leading edge IT infrastructure to support learning environments.