NEW YORK, October 6, 1999—Horsesmouth announced today that expert sales trainer and writer Kevin Davis has joined its online training and support network for financial advisors.

Davis focuses on teaching salespeople to work closely with their customers throughout the buying process. He is also founder of Davis Selling Systems, LLC, a firm that offers methodologies for the development of winning sales presentations, thinking strategically about the buying process and the art of negotiation.

"Kevin Davis is a recognized leader in improving sales skills," William T. Nicklin, Horsesmouth managing director and co-founder said. "We think his insights on selling will be extremely valuable to financial advisors and we welcome him Horsesmouth."

Davis is the author of Getting Into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know, a top selection recognized by Selling magazine.

Based in New York City, Horsesmouth is a private training and coaching network for financial advisors, delivered over the Internet and available exclusively to financial professionals.

Founded in 1996 by Mr. Nicklin and his father William F. Nicklin, Horsesmouth helps financial professionals identify, serve and retain clients by providing a wealth of practical, business-building ideas, commentary, analyses and features. William T. Nicklin is a former analyst with the world's leading information technology research and advisory firm, and his father, William F. Nicklin is a veteran broker and branch manager at a major financial services firm.

"We created Horsesmouth to help financial advisors get clients and keep clients," said the senior Nicklin. "We believe that knowledgeable financial advisors will have even a greater role in personal finance in the future, and we're using the latest technology to help them succeed."

Financial advisors can become Horsesmouth members individually for an affordable monthly fee, or as part of a firm-wide program.