NEW YORK, Dec. 22, 1999—Horsesmouth introduced "Idea Lab" today, a new feature that combines prospecting ideas with emerging investment opportunities and directs financial advisers toward the engines of wealth and the people behind them.

"The dynamic, growing economy provides a tremendous prospecting opportunity for financial advisors," said William T. Nicklin, managing director of Horsesmouth. "The Idea Lab delivers a new type of information product, a hybrid of research and prospecting ideas that give financial advisors action-oriented strategies that enable them to quickly identify new opportunities for expanding their business in newly forming areas of the economy. This is another example of horsesmouth creating innovative resources designed specifically for financial advisers."

Idea Lab includes three types of features: "Trendspotting," "What's the Big Idea" and "Eye on Opportunity." Each to a varying degree explores the new technologies, innovations, concepts and thinking behind many of the New Economy's biggest and fastest growing businesses, as well as mature industries undergoing growth and change. All three features help financial advisors understand how they can uncover new opportunities to prospect and build their client base.

Horsesmouth is a leader in business-to-business e-learning for the financial services industry. horsesmouth helps financial services firms deliver "continuous learning solutions" for their financial advisors using horsesmouth's world class content and its leading edge IT infrastructure to support learning environments.