Horsesmouth is strictly for registered financial advisors. Thousands of its active members use the Network every day to increase their performance, using resources that are not available to the public.

Horsesmouth meets the needs of a wide variety of financial professionals from national, regional, and local firms, as well as independents. Horsesmouth supports many different business models, including fee-based and commission-based advisors, managed money consultants and financial planners.

Regardless of size, business model, and the types of training they offer, firms are increasingly using Horsesmouth as a new means to invest in the success of their financial advisors. Firm-wide arrangements provide a user community that promotes learning and increased productivity, while enabling branch managers and sales assistants to support each financial advisor's performance.

Firm-wide arrangements also offer significant financial advantages: the firm provides access to all of its financial advisors, but only pays for those who actually use the service. This model was created in conjunction with customers to eliminate risk and ensure maximum return-on-investment for the firm.